Patagonia: Proof that an environmentally-minded brand purpose can be highly profitable


There are few companies that stay as true to its brand purpose as Patagonia.

They not only genuinely live and breathe their mission statement in how they produce and sell their products, its displayed on their latest billboard campaign.

To have this confidence and pride only comes from walking the talk, ever since their inception over 40 years ago.

One of the first companies to belong to the 1% for the planet project. Since 1985, Patagonia has pledged 1% of all annual sales, donating more than $74m to sustainability causes.

Their marketing approach provokes people to consider their relationship with what they own. "Don't buy this jacket" that ran only once in the New York Times on Black Friday, 2011 being their most famous example. Implicitly generating an enviable brand affinity amongst its many fans.

They epitomise doing good is good for its business, with over $600m in annual sales.

A shining example that thoughtful consumption and an unwavering environmentally-minded purpose can indeed be powerfully profitable.

#branding #brandpurpose

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