100 disruptive brands: Customer-centricity driving challenger brands ability to stand out

Marketing Week's list of 100 disruptive brands highlights well, to take on established companies, brands need to confidently carve out their niche. To own something and genuinely stand for it.

Those that focus on customer's needs, desires and motivations, and puts them at the heart if their proposition, are finding the most traction and success. Most legacy businesses still only pay this lip-service, reassuringly there are a few exceptions!

Check out the list for some fascinating and inspirational examples.

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