Developed the brand and marketing strategy and implementation plan to launch the company in the Netherlands, helping doppio hit Year 1 sales targets. Resulting in a comprehensive blueprint to launch into new markets.
"I really enjoyed and appreciated working with Ashley. His unique combination of insight, practicality and expertise was invaluable in the successful launch. Plus being so passionate and keen to challenge me made it always a lot of fun. Thanks for being a genuine partner to get doppio off the ground & on the road!"
Peter Eiselin, Founder
Led the brand strategy project, including deep dive and workshop sessions, to define the digital innovation team’s purpose and create an activation and implementation plan with their 48,000 employees
Ran company-wide workshop to define brand purpose and implementation strategy, and provided on-going consultation and support.
"Working with Ashley, we honed a new-found and intuitive response to the way we do business. Our team is more motivated, appreciates the big picture and the impact each colleague can make"
Jon Woodroof, Founder
Comprehensive review of all online activities and preparation of a complete 2018 online marketing strategy, resource and implementation plan
"In a short period of time Ashley created a comprehensive framework and actionable plan to launch our online marketing. He is fun to work with and he is able to put strategic thinking into action."
Matthijs Bakker, Managing Partner
Ran the largest ever online study in US on electric bike users and their digital habits. Collaborating with the central PON.bike and local teams, prepared a comprehensive strategic and implementation plan to launch Gazelle electric bikes nationwide in US