3 examples of strong internal cultures driving brand purpose


A fascinating article from Adam Morgan's The Challenger Project, the pioneer of the Challenger brand strategy.

The pay back on focussing internally, on defining, living and breathing your culture can be substantial.

For team loyalty, unity and advocacy.

These examples show how it can be one of the most effective forms of marketing investment.

#branding #internalcommunications #compnayculture

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