There are few companies that stay as true to its brand purpose as Patagonia. They not only genuinely live and breathe their mission statement in how they produce and sell their products, its displayed on their latest billboard campaign. To have this confidence and pride only comes from walking the talk, ever since their inception over 40 years ago. One of the first companies to belong to the 1% for the planet project. Since 1985, Patagonia has pledged 1% of all annual sales,

Marketing Week's list of 100 disruptive brands highlights well, to take on established companies, brands need to confidently carve out their niche. To own something and genuinely stand for it. Those that focus on customer's needs, desires and motivations, and puts them at the heart if their proposition, are finding the most traction and success. Most legacy businesses still only pay this lip-service, reassuringly there are a few exceptions! Check out the list for some fasci

A fascinating article from Adam Morgan's The Challenger Project, the pioneer of the Challenger brand strategy. The pay back on focussing internally, on defining, living and breathing your culture can be substantial. For team loyalty, unity and advocacy. These examples show how it can be one of the most effective forms of marketing investment. #branding #internalcommunications #compnayculture

Check out these stats about the fastest growing social media powerhouse. For example "Images with faces get 38 percent more likes" #branding #instagram #images

Is your 'About us' page truly boosting your brand purpose? Here are some approaches to consider: - Reinforce what you stand for, your vision or your mission. - Dramatise your successes and how you've helped your clients, members, community. - Give an entertaining description of your story so far For inspiration, check out these great examples #branding #website #aboutus