A fascinating article from Adam Morgan's The Challenger Project, the pioneer of the Challenger brand strategy. The pay back on focussing internally, on defining, living and breathing your culture can be substantial. For team loyalty, unity and advocacy. These examples show how it can be one of the most effective forms of marketing investment. #branding #internalcommunications #compnayculture

Check out these stats about the fastest growing social media powerhouse. For example "Images with faces get 38 percent more likes" #branding #instagram #images

Is your 'About us' page truly boosting your brand purpose? Here are some approaches to consider: - Reinforce what you stand for, your vision or your mission. - Dramatise your successes and how you've helped your clients, members, community. - Give an entertaining description of your story so far For inspiration, check out these great examples #branding #website #aboutus