

Patagonia: Proof that an environmentally-minded brand purpose can be highly profitable
There are few companies that stay as true to its brand purpose as Patagonia. They not only genuinely live and breathe their mission statement in how they produce and sell their products, its displayed on their latest billboard campaign. To have this confidence and pride only comes from walking the talk, ever since their inception over 40 years ago. One of the first companies to belong to the 1% for the planet project. Since 1985, Patagonia has pledged 1% of all annual sales,