February 23, 2017
There are few companies that stay as true to its brand purpose as Patagonia.
They not only genuinely live and breathe their mission statement in how they produce and sell their products, its displayed on their latest billboard campaign.
To have this confide...
January 16, 2017
Marketing Week's list of 100 disruptive brands highlights well, to take on established companies, brands need to confidently carve out their niche. To own something and genuinely stand for it.
Those that focus on customer's needs, desires and moti...
January 3, 2017
Now more than ever, customers expect businesses to have a clearly defined purpose. To live by it now and for the long term. And that it will improve the world we live in.
This article points out it the importance of having all aspects of your business contribute...
December 21, 2016
A fascinating article from Adam Morgan's The Challenger Project, the pioneer of the Challenger brand strategy.
The pay back on focussing internally, on defining, living and breathing your culture can be substantial.
For team loyalty, unity and advocacy....
December 16, 2016
Check out these stats about the fastest growing social media powerhouse.
For example "Images with faces get 38 percent more likes"
Is your 'About us' page truly boosting your brand purpose? Here are some approaches to consider:
- Reinforce what you stand for, your vision or your mission.
- Dramatise your successes and how you've helped your clients, members, community.
- Give an entertaini...
10 inspring 'About us' Pages
Patagonia: Proof that an environmentally-minded brand purpose can be highly profitable
100 disruptive brands: Customer-centricity driving challenger brands ability to stand out
Research proves companies with a strong brand purpose are more successful
3 examples of strong internal cultures driving brand purpose
Any doubts about the power of Instagram to boost your brand?
February 2017 (1)
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December 2016 (3)