Branding & Marketing expertise
to take you from idea to pilot to successful scalable solution
Ammalosy's core belief:
"Every founder's positive impact idea deserves success"
Tailored 1-on-1 Coaching & Expertise.
Focussed on delivering
To help you:
1) Articulate your idea
2) Define your brand purpose (see case study)
3) Review target audience, market opportunity, customer journey
4) Drive the pilot process
5) Ensure you have a sharp MVP definition
6) Develop the most effective go-to-market strategy
7) Identify the most appropriate growth and scale-up approach
AMMALOSY is run by Ashley Usiskin.
20+ years leading teams
at world-class ad agencies,
client-side marketing departments and
as a start-up co-founder in
This global journey has given me a curious, insightful, and open-minded perspective to understanding brands from many cultures and categories.
I worked with the founder of doppio.bike - the 2-seater e-bike - to develop the brand and launch marketing strategy for the Netherlands.
Extensive insight gathering and collaborative sessions with the team led to a powerful definition of the brand and the brand line "Double the fun"
The customer journey was mapped out to then develop an integrated and sales-focused launch plan. This has all helped establish doppio to be known as THE ultimate 2-seater e-bike.
Plus most importantly hit Year 1 sales targets!