Now more than ever, customers expect businesses to have a clearly defined purpose. To live by it now and for the long term. And that it will improve the world we live in.
This article points out it the importance of having all aspects of your business contribute to deliver on your purpose.
This significantly impacts a companies ability to transform and innovate, plus improves employee satisfaction. Bottom line, living and breathing a strong socially-minded brand purpose positively hits your bottom line!