February 23, 2017

There are few companies that stay as true to its brand purpose as Patagonia.  

They not only genuinely live and breathe their mission statement in how they produce and sell their products, its displayed on their latest billboard campaign.  

To have this confide...

January 16, 2017


Marketing Week's list of 100 disruptive brands highlights well, to take on established companies, brands need to confidently carve out their niche.  To own something and genuinely stand for it. 

Those that focus on customer's needs, desires and moti...

December 21, 2016

A fascinating article from Adam Morgan's The Challenger Project, the pioneer of the Challenger brand strategy.  

The pay back on focussing internally, on defining, living and breathing your culture can be substantial.  

For team loyalty, unity and advocacy....

December 16, 2016

Check out these stats about the fastest growing social media powerhouse.  

For example "Images with faces get 38 percent more likes"

December 16, 2016

Is your 'About us' page truly boosting your brand purpose?  Here are some approaches to consider:

- Reinforce what you stand for, your vision or your mission.

- Dramatise your successes and how you've helped your clients, members, community.

- Give an entertaini...

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10 inspring 'About us' Pages

December 16, 2016

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