December 21, 2016
A fascinating article from Adam Morgan's The Challenger Project, the pioneer of the Challenger brand strategy.
The pay back on focussing internally, on defining, living and breathing your culture can be substantial.
For team loyalty, unity and advocacy....
December 16, 2016
Check out these stats about the fastest growing social media powerhouse.
For example "Images with faces get 38 percent more likes"
Is your 'About us' page truly boosting your brand purpose? Here are some approaches to consider:
- Reinforce what you stand for, your vision or your mission.
- Dramatise your successes and how you've helped your clients, members, community.
- Give an entertaini...
10 inspring 'About us' Pages
Patagonia: Proof that an environmentally-minded brand purpose can be highly profitable
February 23, 2017
100 disruptive brands: Customer-centricity driving challenger brands ability to stand out
January 16, 2017
Research proves companies with a strong brand purpose are more successful
January 3, 2017
3 examples of strong internal cultures driving brand purpose
Any doubts about the power of Instagram to boost your brand?
February 2017 (1)
January 2017 (2)
December 2016 (3)